As Smartphones continue in capturing a greater proportion of e-commerce sales, issues still exist. Many retail experiences start on Smartphones (browsing, researching or comparing products). However, transactions are not being completed using this method. Retail analysts agree that the way to get consumers to make purchases on their phones, the retailer needs to make it as easy as possible for users. Equating to fully optimised mobile websites, developing the EPOS Software process with few steps and enhancing fully personalised merchandising.
2017 will signify a highlight for the United Kingdom and U.S e-commerce, as over fifty percent of digital shoppers in both of these countries will utilise a Smartphone to complete a retail transaction. According to EMarketer most recent predictions, that ninety-five million Americans who are aged fourteen and older, or fifty-one percent of digital consumers will undertake as a minimum one transaction using a Smartphone.
EMarketer retail analyst Yory Wurmser explained in a recent report that, “the majority of the public frequently browse and research retail promotions and offers on their Smartphones while shopping. In addition to this, they are at present also making transactions on a regular basis,”. “As retail websites undertake enhancement for mobile optimisation, screen sizes continue to develop; it is appropriate for shoppers to complete Faster Payment solutions on their Smartphones. Therefore, this will steer m-commerce figures to rise for the subsequent years.”
Investigating sales patterns, 2017 will furthermore be a highlight year as $75.51 billion, or fifty percent of retail m-commerce sales will be completed on Smartphones. Signifying a forty-eight percent rise from 2016 figures. As Smartphones’ distribution of m-commerce sales continue to increase, tablets’ allocation will keep on falling. To put this into perspective, m-commerce in 2016 represented thirty-two percent of every e-commerce sale; which was only two point six percent of entire retail sales.
Technology is transforming the checkout experience, both regarding the physical customer experience and the insights it can deliver to retailers. To be truly successful, a retailer must implement developments that primarily provide positive customer benefits. Technology needs to be truly innovative, enabling Faster payment solutions and help give your business that X factor. CES Software can assist your business in delivering a successful omnichannel by resolving the variety of processes required in acquisition, authorization and