Online marketing is already part of the game if you are running your own business. Without this, it would be like you are not really marketing your business full force. In fact, if you think about it, you can say that marketing online can cover wider areas compared when you market offline.
How do you market online? Though there are times when one will not create his own website but rather will just market his business through the social media accounts like in Twitter, Facebook or Instagram, still most of the time, when you say marketing online, it means you are managing your own online website.
Creating a website is easy if you will not have it opened online. It means you are the only one who knows you have a website. It is just like you are having the physical space but it is not opened yet. However, if you want that website to be made available online, you now need a web hosting provider. The web hosting provider will be the one to make sure that your site can be opened 24/7.
There are now many web hosting providers. But what are the factors that make one reliable?
- The Price
Admit it, this is the first factor that every online marketer will check first. However, if you are wise you might check the price but this should not become your deciding factor. Consider the old maxim about how you will get what you pay for.
- Their area of focus
There are different bottom lines for every web hosting provider. Some of them cater more big enterprises while others are for small businesses only. Thus considering the kind of business you have, you should check the area of focus of the web hosting provider you plan to use.
Reviews are great sources but since we know that at times, they can be paid as well. It will be up to you to screen them.
- Tech Specs
This is also another aspect you should check. This should depend though on the bottom line of your site. If your needs are just simple, then you can just go with the cheapest hosting provider. However, if your site must load fast and must not lag or it needs to be open all the time, you might want to consider otherwise.
Bluehost is one of the most well-advertised web hosting providers out there. However, you should know though that not all well-advertised companies are great. It just means, the owner has a lot of money probably.
Thus if you want to be sure that you end up with the right and reliable web hosting provider, you should check everything including online reviews.