When it comes to social media marketing, messaging apps have their place. While the likes of Facebook and Twitter believe in meandering along with the actual marketing aim, SMS and other forms of message-centric marketing are way too direct.
Moreover, messaging applications are being downloaded and installed in plenty and it is quite important to assess the engagement levels associated with these entities. In this post, we will be talking about Kik messenger and how it has transformed into something spectacular for the marketers.
What Makes Kik Popular?
Kik messenger allows users to play with emojis and special characters alongside texts and numbers. This way marketers can easily target specific customers for pitching products. In addition to that, Kik comes with the concept of chatbots which allow companies to pair games, advertisements and a few other aspects within an application.
Moreover, Kik login details including usernames and codes can be acquired by the companies without interfering with confidentiality. This way marketers can add many prospective customers to their lists and keep messaging them intermittently. Lastly, Kik is an attractive application which caters perfectly to the millennials— regardless of the demographics.
How Marketers Can Leverage Kik?
Adding customers by their Kik codes isn’t illegal and is more like SMS marketing. Moreover, this application is slowly getting its due and individuals are actually considering the same over other popular applications.
For marketers, Kik is a great prospect as it is not too generic likes SMS marketing and even not too confidential like WhatsApp which requires personal contact details. In addition to that, this application isn’t just for messaging and can even be used during leisure.
Lastly, it is important to know that Kik login can be initiated via desktops and the marketers can even target individuals who aren’t using smartphones. Overall, Kik is a great marketing tool and slowly rising up the pecking order.