The outsourcing environment is evolving rapidly, and digital agencies are taking advantage of a trusted SEO partner to scale services more easily. Once you have a proven partner, you gain access to technical know-how, a more predictable workflow, and new income streams. However, you may be confused about whether to hire a SEO reseller or a white label SEO for the task.
What Is an SEO Reseller?
The global SEO services market is expected to reach US$143.9 billion by 2030, with a CAGR of 8.3%, showing the need for hiring the right SEO partner to beat the competitors. So, an SEO reseller is a partnership that gives agencies flexible options. Agencies promote and provide the SEO services under agency branding, and the reseller executes and provides the service.
Here, you have total transparency, control of the strategy, and direct input into the campaign tactics. You also get the ownership of the client relationship and can leverage outside execution experience.
What Is White Label SEO?
White-label SEO allows agencies to provide fully brandedSEO services without actually doing the work. Agencies outsource everything, including research, implementation, and reporting, while only using their agency branding. This model provides operational and scaling benefits. But this typically prevents a full in-house understanding of the strategic steps and technical aspects of the rollout.
Key Differences Between an SEO Reseller and White Label SEO
When deciding between the two models, you’ll need to compare them regarding their control, branding, price, and transparency. Both of them lead to a beneficial culmination, and your choice between the two will depend on your needs.
● Level of Control and Customisation
With a reseller, you play a role in the strategy, tools, and optimisations. White label industries usually have a set way of completing tasks, which has limited input.
● Branding and Client Ownership
White labels will allow full ownership of the brand—everything from reports, dashboards, and communications will all have your brand. The reseller may require your brand and installation to share branding.
● Pricing and Revenue Model
SEO reseller models more often offer cheaper rates than white labels, which will give you flexibility in how much you charge your clients. White label deals will tend to have your prices fixed to a lettered package.
● Technical Involvement and Transparency
Reseller relationships will give you visibility into tools, processes, and metrics. White label offers a simpler approach to execution and transparency.
When to Choose a SEO Reseller Partnership
A reseller model is appropriate for agencies looking to maintain control over the campaign strategy and client communication. If you want to personally manage client relationships, but can’t execute in-house, then the reseller can help you with this. This model is viable if you provide bespoke strategies and premium services in which your clients expect customised attention and transparency.
When White-Label SEO Makes More Sense
A white-label SEO approach is appropriate for the agency seeking simplicity, speed, and scale. This model appeals to agencies that would prefer to focus on branding, sales, and client management as opposed to technical delivery.
When you work with a white-label partner, you can more quickly offer SEO as a service without the need to build out your operations. You are able to present a very seamless, front-branded experience, while your partner does the fulfilment work.
Determining which model you choose, SEO reseller or white-label SEO, depends on your agency’s goals, resources, and growth strategy. When everything aligns properly, the partnership model becomes the engine for the growth of your agency.
