4 Tips to creating a Logo for Your Company.

November 9, 2018
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A logo tells people the name of your business and creates a visual symbol that represents your business. A logo helps a company to establish a brand identity that is meant to be recognized. When customers remember a brand, this can lead to the success of the business. A well-designed logo that has a professional look allows potential customers to do business with you since it builds trust and recognition. Actually, a logo is one of the most important branding investments a business can make. Today there are a lot of people in the graphic design companies who can professionally design a logo for your business. Here are tips for creating a logo for your company.

  1. Know your brand well. A logo is not only an image but also an introduction to a brand. It is important you keep in mind that your logo will reach a specific audience. Therefore, brands should know themselves well just as they need to know more about their customers so as to meet their needs. It is essential to have a clear reflection on organizational values, products or service positioning, and overall goals of the business. when these aspects are known it is possible to design a great logo that can represent the essence of a business in a single visual.

 

  1. Colour. A logo may be used in different situations; therefore, it is important you design a logo with simple colors. These situations include shop signage, building signage, business cards, screens, vehicles, product packaging, and many more. Your logo may look different at different situations if it has gradient colors, photographic content or a lot of different colors, and lots of fine detail. This is because many of these situations use different printing technology trying to match the colors exactly. A good logo should have a maximum of three main colors which must be solid colors rather than gradients.
  1. Visual and memorable. Even though it may take a lot of years for your business to be famous, you should have something that is memorable about your logo. You can do this by using an interesting text or modifying part of the text in the logo with a more appealing font. Also, an illustrated icon can be used alongside the text part of the logo. An icon can be used without text and this makes it an important aspect. For example, the Nike tick can be used without the word Nike and still, customers would recognize it is Nike. This is because as time went a visual memory was developed. Modern looking font with pop accent color should be used if you want a sleek, minimalist logo.
  1. Super clear and readable. You need to make sure that the text part of your logo is clear and easy to read at a distance. This is because your logo may appear building signage, vehicle signage, shop signage, posters, or some other place where the logo can be seen at a distance.

From the above tips, you are in a great position to create a logo that stands out and represent your brand perfectly.

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