2019 is finally here and it has brought some new marketing techniques that only a few companies are aware of. As digital marketing has advanced to another level, it is highly possible that the old strategies won’t work that effectively, therefore you need to learn about the latest techniques and tools in order to attract more customers to your brand.
Innovation is extremely important because it helps differentiate your company from competitors. Keep an eye on the changing patterns of the industry and act faster than your competitors so that you can create a product that is unique and enticing. After creating a unique line of products, you need to market your offerings so that people can get to know your brand.
In this particular article, you will learn about five digital marketing trends that will help you design a stellar marketing strategy.
Full Stack Marketing
Digital marketing is shifting towards a full stack approach. In the past, it was possible for businesses to rely on one or two marketing channels like Google and Facebook, but now the competition has increased to another level. You have to promote your offerings on various other platforms in order to reach out to your customers.
The more channels you use, the better it is for your company. Spread the knowledge of your products and services to your customers by communicating with them on different platforms. Marketing mediums like Google Ads, social media, display banners, and videos are considered to be much more effective and efficient than the traditional marketing system.
The Emergence of Voice Search
Voice search is on the rise. Almost 2 billion of daily Google searches are voice searches. The latest smartphones and other gadgets have a built-in voice command feature that facilitates the users in making voice searches. Companies like Apple, Samsung, Huawei, and Google have significantly improved the speech recognition of their virtual assistants so that people can easily use the voice command feature and get relevant results.
It is important for you to optimize your website for voice search so that people can locate your website when they conduct a search using voice commands. Voice search is much more convenient than the typical desktop or mobile search because instead of typing you just have to speak to the search engine platform in order to get results.
Voice recognition technology is expected to grow significantly in the upcoming years. Businesses need to consider this and adapt to the changing environment.
The Use of Artificial Intelligence
Artificial intelligence is a technology paradigm that is being implemented by many businesses around the globe. Chatbots will take over the job of customer service representatives and talk to the customers while humans will be responsible for all the decision-making tasks.
Machines that are powered by artificial intelligence tend to be smarter and more efficient in providing answers along with facts and figures. By the mid of this year, chatbots will become so advanced that they will be able to judge your personality when you interact with them, and they will give you answers according to your personality. You can also integrate chatbots into your website so that whenever visitors land on your website, a pop-up window will automatically open up so that they can easily talk with the customer representatives and get the information they are looking for. This helps improve the overall customer experience of your website.
Artificial intelligence is a concrete part of digital marketing and it is important for you to incorporate this technology into your organization before it gets too late. In addition to this, you need to install a fast internet connection like the one offered by Spectrum which you can see here, so that you can facilitate your customers without facing any obstacles.
The Use of Augmented Reality and Virtual Reality
Augmented Reality (AR) and Virtual Reality (VR) are technologies that enable you to engage your audience in your marketing campaigns so that they can actively participate and interact with you. This will make them feel like an integral part of your company and they will become loyal customers of your brand.
Companies are already using these innovative technologies to create brand awareness and deliver a unique experience to their customers. Augmented Reality and Virtual Reality are worth $27 billion and the value is expected to increase by the end of this year. Now is the time to invest in these technologies because you can get ahead of the competition as most of the businesses still lag behind.
The Power of Social Media
Social media has become a powerful marketing platform with millions of businesses trying to reach out to their customers through ads. In order to attract more customers, you need to market your brand on different platforms because the leads that you generate from Facebook might not be on Twitter and the leads you generate from Twitter might be different from those on Facebook.
Many people presume Facebook to be the most dominant social media website and divert all their attention towards one single platform. However, this is not true. All the social media platforms carry equal importance, whether it is Facebook, Instagram, Snapchat or Twitter. You need to focus on all the platforms to increase the revenue of your business.
Digital marketing is continuously growing and new marketing trends surface every year. Make sure that you adapt to the changing environment of the industry and distinguish yourself from your competitors in order to stand out of the crowd. Use the opportunities that technology offers and make the best out of your limited resources.