Guest posting is the next big thing and if you are still trying to build links using black hat techniques, it is time to smell the coffee. If you are looking for a way to get traction in your niche, then your content has to be visible. While most websites have authoritative content the problem comes in poor sharing of the content.
If your content is not being shared on social media and other platforms, you are missing out on a big chance. Before even submitting your posts, you have to make sure they will be published. While millions of bogs are being written daily, only a few of them ever meet their objective. Now that you are thinking about guest blogging as part of your search engine optimization (SEO), which techniques can you apply? You need guest blogging services and here are a few ideas to start you off:
- Your Blogging Goals
If you have no blogging goals, don’t even start. Every blog must have an objective that is measurable if it will fit into your SEO campaign. Your main goals should be positioning yourself as an authority in your niche, driving traffic to your website and building organic backlinks to your pages. One of the toughest aspects in SEO is keeping up with Google algorithms and this applies when you are thinking about backlinks. If you create quality blogs and post them on authority sites, you will find more relevant traffic coming to your site.
- Find Sites that Matter
Most webmasters are desperate to get their content posted on any website but does appearance on multiple sites really matter? You have to consider if the site you are posting on is in your niche. More importantly, check whether they have an engaged audience that can share you content. For starters, do they share the content they are already reading? You should also look at the potential of the readers on the site you are posting.
- Engage with Target Blog
One pitfall for most bloggers is assuming that things will work automatically. Just because your article has been accepted on particular sites doesn’t mean the readers will be interested. Instead, you should build their trust by becoming a member beforehand and contributing a lot to issues that touch on your product and services. The moment you publish your blog, readers will be interested to read more because you have already established yourself as an authority.
- Build an email list Using Guest Posts
Email lists still remain a top marketing tool and can be used as a lead generation technique for your SEO campaign. You can integrate your email into the guest posts by inviting readers to click on your links. The best call of action should have an incentive because readers are always looking for good deals.
- Remain Active
You have to replay to each and every comment on your blog if you are serious about guest blogging. Anyone who reads and has an opinion is a potential lead and however negative their comment seems, make sure you replay and repair any damage done.
Kenny Lee is an SEO expert specializing in guest blogging services.He also consults for digital marketing services and writes on topical issues on the same. Visit his website at http://www.valuewriters.com to learn more.