Google often changes their algorithm when it comes to the ranks on the search engine results and that means you might see a shift or loss in your position. Thankfully there are a few things that you would be able to do to ensure that you are getting back the keywords that you have lost as well as the ranking. There are a few steps that you would need to take in order to get back to where you were, so keep reading to figure out what those steps are.
Steps to Recover Your Ranking
There is always news when Google updates or changes their algorithm and you should make sure you are aware of the changes. When the changes occur you would need to be ready and know how to find out what keywords might have been lost at this point. The steps that you need to follow are listed below so that you can do the process yourself and reclaim your keywords as well as ranking.
The first thing that you are going to want to do when you aren’t sure of what keywords have dropped off is check your Google analytics page. You should login to the site and then navigate from Behavior to Site content and finally to All pages before selecting organic traffic as the segment. This can be set to show you the range from when the algorithm update was changed.
Next you are going to want to compare the current data from the last year to the data from today or even from the last week if you want. You shouldn’t be looking at anything other than the entrances, which is how many visitors came to your site through a set or specific page. More often than not these pages are the ones that would have been affected by the update.
You should next sort the table in descending order by organic entrances to allow you to see the top performing ones. Depending on this you might have to change the top 10 to a larger number, but really you should only be looking at the top 25 pages or maximum top 50 pages. You should make sure that you are looking at the URL that is affected and that you are going to your next tool to see more information. This information would help you to see which pages were directly affected and how significant the drop was.
Make sure that you are opening the tool that you use for your keywords like SEMRush and paste the link in the specific box. This can be downloaded and opened in Excel to make it easier for you to see the information and you would need to use the formula =(((M2/60)/60)/24)+DATE(1970,1,1) to change the timestamp in the last updated column. Once this is done you can format the date to the one you prefer and go to the next step, which would be to come up with an idea and strategy to get you back on top.
This is going to give you the keywords that were used before the update and if you compare the previous position along with the position column you will see where the changes occurred. You should make any changes to the keywords that you think would help to get your ranking back. Also, update your content with the new keywords so that it will also bring in the views. However, you should consider just how much traffic you have lost and what position you have gone down to before you make the changes. If the position change is significant, then talk to your professional SEO services experts and see what they would recommend.
Ensure that you are thinking of this whenever there is an algorithm change done by Google. The worst part is that you can’t ever predict when the algorithm change would happen or what they would change up. However, you can make sure that you are looking at the drops in position for your keywords and you can change them up as needed. This might just mean that a few of your pages would switch positions, so think about updating the keywords on those pages. The SEO based experts can also help in giving you some advice, so contact them if you are facing significant losses.
