Are You Overlooking The Value SEO Agencies Bring To Your Business?

Alton Elliott
June 19, 2020

To thrive today, companies of all sizes, niches, and calibers have to watch their pennies carefully. Hiring out SEO is an expense that’s tempting to skip or make cutbacks… that is unless you understand what they actually do and why SEO is a must, not a luxury.

The Must Of SEO

Some mistakenly look at SEO as too flighty to matter. After all, everyday seems to bring a new algorithm or digital marketing facet that’s trending, right? Sure, but isn’t that called innovation?

Not caring about SEO means that people searching for you won’t find you, much less care about you. Search Engine Optimization is how you’re found amongst the sea of search engine results.

Most businesses already know the importance of SEO. These entities more often have trouble understanding what an SEO agency does and offers.

SEO Agencies Deliver Visibility

Fact: 90 percent of consumer experiences begin by engaging a search engine for a query.

Fact: 50 percent of searchers don’t look past the the third listing on Google before clicking.

In short, SEO agencies offer your website prime real estate. It’s all about the view.

Through experience and careful research, the agent applies the appropriate type, amount, and context of keywords to your pages. That agency makes meaningful and calculated progress by analyzing each piece of information related to your online presence for quality and accuracy.

Decisive actions like the above are what maximize a page’s chances of being actually seen by that 90 percent.

Don’t mistake prime real estate with shady dealings. Professional SEO companies promising immediate and extraordinary results are most likely using unscrupulous black-hat tactics. Such may work in the short-term, but innovative algorithms guarantee it eventually goes very wrong. You will pay dearly in credibility and rankings.

Overview Of SEO Agency Services

1. Complete Analysis

• Structure
• Content
• Conversion rate
• Off page elements (online)

2. Comprehensive Optimization

• Structure
• Code
• Content
• Off-page presence

What Do SEO Agencies Do Toward Optimization & Analysis?

In looking at your website, your SEO agency will ensure that it’s designed with a perfect balance to both satisfy Google’s algorithm and offer quality across the board.

Structure is paramount, and the biggest question for both you and Google is whether your website is secure or not. That “s” in HTTPS is what indicates your website is reliable in taking payments.

Analytic tracking is how your SEO agent quality-checks the results and tracks existing sales data and potential leads. Existing accounts can be used, or your SEO can install the programs for you.

Have you felt the weight of robot.txt files and 4XX errors? Prevent those search engine crawlers. Ensure basic errors, such as duplicate content and missing info, are repaired to build trust with Google. While robots.txt indicates pages you don’t want indexed, your XML sitemap indicates pages you do want indexed. Your pro ensures it’s all just as it should be.

Are you missing organic clicks? Your SEO agent will get you indexed to improve your search relevancy, which automatically boosts organic traffic and clicks from your target audience.

Consumers don’t want to wait, and you have just a few seconds to capture them before they move onward to another option. So, speed is queen of your website’s user experience, and your SEO pro can help ensure you’re one of the fast kids in the block.

As far as optimization goes, a huge amount of your SEO agency’s energy will go to ensuring the meta element is positive. Negatives are often found in everything from title tags to general site content. Each will significantly hurt your rankings if not corrected.

The pro will also spend time looking to see what’s hindering your conversion rates. Testing will reveal results of alternate links, forms, and ways leads are being mismanaged.

Content analysis will blow your mind. You’ll learn if keywords are effective, if content is ranking, if pages are missing, if NAP is inconsistent, and so much more.

If speed is queen, then content is king. Careful attention will be paid that all content (existing and new) is quality, attractive, valuable, and result-driven. Keyword analysis is crucial to uncovering hidden opportunities and expanding your reach.

Off-site online analysis handles how your brand and website relate to the online world as a whole. Learn the big picture of what consumers think about you and how to either use it or mitigate it. Manage your reputation. Ensure consistency in representations. Gain authority as an expert guest, contributor, or sponsor. Easily manage negative press and reviews. Increase legitimacy and authenticity.

Whether it’s a press release and local efforts to raise your ranking or seeking out networking opportunities, your SEO agent will help you craft and enact a plan of action.

Specialists help you make your page aesthetically pleasing and easy to navigate. Links are added to direct visitors through your sales funnel.

Of course, as these many tasks take root, your SEO agent is there to track the day-to-day results. Strategies that work are refined to perfection, and those that don’t are readjusted for success.

Are You Ready For SEO?

The concepts aren’t terribly complicated given a basic understanding, but SEO is a continual act of time and diligence. Those are rarely in excess for most business owners busy attending to actual operations.

Yet, SEO is crucial to be seen and heard amongst consumers demanding to find you immediately and be engaged by your website quickly, efficiently, and honestly. Without good SEO, your business likely isn’t sustainable. Without great SEO, your business will watch competitors grow around it.

The solution is simple. Let the pros at an SEO agency handle everything for you.


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