In my 5 years journey of working as WordPress expert in Sydney, I have definitely learned few tricks in my sleeve. But the most intriguing for me has to be the SEO part. I had to work on various technical parts like increasing web speed, managing htaccess as well as working with on page issues.
So today I want to shed information about the things I learned about on page SEO.
According to new updates and algorithm of Google, optimisation is the crucial part to rank the website in the SERPs. This aspect of Google directly addresses SEO (Search Engine Optimisation) technique.
Yes, you get it right.
So, you must have a sound knowledge of SEO for the effective position of your website.
There are many tricks or strategies lie within SEO. Among them, ON-PAGE and OFF-PAGE SEO are the most popular. However, I’m going to discuss ON-PAGE SEO in this article. So, let’s get through it.
What is On-Page SEO?
Whenever you hear a term SEO, what things will hit your mind?
Um! Maybe content or blogging.
If this is it, then you’re absolutely right. SEO definitely focuses on the content of the website.
But, let’s think this for a while. Is it sufficient to get the content and publish it?
As far as I’m concerned, this is a big mistake.
You must put your efforts to give a quality content along with the good HTML code. And this is all about On-Page SEO. Optimisation of the content and HTML source code refers to On-Page SEO.
Top and Successful Checklist for On-Page SEO
So, how can you get a successful On-Page SEO strategy for your site?
Sorry. You’re here to get the answer for this.
Then, let’s see the top On-Page SEO checklist.
Page Load Speed
When you type a website in the browser, what will you expect? It’s obviously a fast page load. So, does your potential customer.
Different research on the web shows, the client will leave the site which takes more than 10 seconds to load. This will be the ultimate reason for high bounce rate. And Google will take a high bounce rate as the negative aspect of the website and will rank in a low position on the SERPs.
Some HTML Tags like title and meta tags still have importance in SEO. If these tags include keyword, then your site will have a high chance to rank in good position.
Title tag includes the title of your web page. So, while writing a title tag, you must pick a unique title with keywords. The suitable length of a title tag is 50-60 characters.
- Meta Description
Meta Description is a snippet of your content which is shown in the SERPs. It will summarise your content to provide the idea of it. The standard length of the meta description is 160 characters. Optimisation of the meta tag will add SEO value to the website.
Content with quality
There are different factors relating to the content of the web page. Nowadays, writing a good content is not enough. To make SEO effective, the content must be fresh and unique, must include keywords (at least 3-4 times), must have the length more than 500 words, content related images and proofread.
While creating a permalink for the website, you must use targeted keywords on it. This will create SEO-friendly URL. However, this doesn’t mean to make a lengthy URL. URL with short and targeted keywords is highly recommended by Google.
Social Media Integration
It is a smart move to integrate the social media with the web page or blog posts. This will add a value to connect your targeted customer to your website on different platforms. For the user of WordPress, you can find different social media plugins to integrate the website.
Responsive Design and Optimised Image
Another important aspect of better SEO is to craft mobile-friendly website and to optimise image of the website. Google suggests having the consistent look of the website on every device and using targeted keywords in the file name and the ALT tag of the image.
You and your site will not be appreciated by Google unless you get your SEO strategy in the correct way. Thus, you must ensure these checklists on your website to create a unique brand on the web. Uniqueness and originality are not only loved by Google, but also adore by your potential customers.
Amin Ghale is a business consultant at Small bIz Web Design guiding small businesses make healthy traffic gains with online marketing. In his free time he loves playing guitar and listen to music.