Partnering with a reputable dental marketing agency is an essential move for those practitioners that want to grow their dental practice and increase sales. The key benefit of working with a dental marketing agency is the multiple marketing strategies that are implemented – tactics that are meant to increase the patient’s trust level of your practice, build your brand recognition, and to geo-target your ideal customer base.
Increase Local Awareness
A dental marketing agency can help you clearly define your target audience and geographical area. This is where a dental practice should focus their efforts on getting the word out. A local audience can be within a fifty-mile radius or greater, depending on the traffic patterns of your locale. After you’ve reached your local consumer market, you may want to target certain demographics – by age, income, or location. This information will act as the basis for the following marketing strategies that are implemented by a dental marketing agency:
- Website Content
- Social Media Strategies
- Pay-per-Click Advertising
- Direct Mail Campaigns
- Reviews, Testimonials, and Ratings
Leveraging Emails for Marketing
Email marketing is a great way to reach your target customers and drive those customers to your website. Scheduled emails are also a way to strengthen loyalty bonds with current customers as you show interest in their dental and health needs. Work with a marketing agency that can set-up automated and on-demand email delivery. for instance, your customers can receive an automated email 3 months after a visit, to remind them of future dental procedures that should be scheduled. Or target an entire household income group with a business introduction and discount service coupon.
Direct Mail is not Dead
Repetition is key in a good marketing strategy and direct mail postcards add a tactile and visual element to your dental practice brand. As a third or fourth point of contact, a direct mail campaign can be vital in establishing your brand recognition and instigating that first phone call from a new client. A direct mail campaign should be paired with your digital and email marketing efforts – and can be critical in targeting those consumers that have an “inbox overload” of email while adding a personal touch.
Responsive Website Design
Many service websites are static and do not continuously increase the customer’s understanding of the dental profession or dental procedures. A responsive website gives enhanced sales delivery on smartphones and tablets, along with useful content to build trust between patient and professional. Select a dental marketing agency that can provide the following key elements of website design:
- Dental SEO
- Dental Photography
- Dental Social Media
- Dental Content Creation
Establishing your business to consumer marketing plans should include multiple user platforms and different online marketing strategies to gain a greater return on your sales and marketing investment.