When planning to invest in SEO, it’s good to be familiar with the standing of the website. The site may be clean and perfect, but it may be almost invisible in the search results. A simple search visibility check can uncover what’s working.
Before investing in ongoing optimisation, businesses can benefit from reviewing reliable SEO resources and understanding the key factors that influence search visibility. A resource such as www.sandeepmehta.co.in can provide useful guidance on evaluating website performance, identifying potential SEO weaknesses, and prioritising improvements. This preparation helps businesses approach an SEO campaign with clearer objectives and a better understanding of where their website currently stands.
Use a basic Google search to find the answer.
Start at the beginning. Look for your business name, primary services, products, and a couple of phrases that customers may type into Google. Don’t just click on the first link. Does your website appear at all? Are critical pages being displayed? You can also have pages that are no longer available or social profiles showing up higher than your site.
This initial scan will give you a good sense of the kind of visibility you have for your business, even if someone doesn’t know the exact URL.
Look at the page where Google has found it
Your home page is just a part of the equation. Additionally, key pages like service, product, location and blog pages should get a shot at showing up in search.
Check Google Search Console for indexed pages and any Google issues. If important pages are not available, then it might be due to a technical problem, search engines are not able to access or understand it. It’s not a guarantee that an indexed page will be a strong ranking page, but it’s an important starting point.
Examine real search data to ensure your current search traffic is optimised.
A simple Google search can tell a different story than numbers. Look at your analytics and Search Console data to determine how much traffic is generated from organic search.
Be mindful of impressions, clicks, click-through rates and search queries that are driving traffic to your site. If a page has lots of impressions and few clicks, it might require a more descriptive title or description. The bigger visibility issue for a page may be if it has nearly no impressions.
Discuss Your Important Keywords
There is no need to have hundreds of keywords in a huge spreadsheet. Begin with the words that are really important to your business.
Question: Do you seem like you are serving the services you’re selling? Is your web page optimised for relevant keywords organically? Do competitors show up in searches that your business doesn’t?
This can help to distinguish important keywords from those that seem catchy on paper.
Make sure to review the Technical Basics.
Even with great content, a website can still suffer due to technical issues. Verify page speed, mobile-friendliness, broken links, HTTPS, redirects, indexing and the ability to crawl important pages. Also look at the site structure. The visitor and search engines should be able to navigate from one relevant page to another without getting lost.
Convert the Audit into a clear plan of action.
After you have collected the information, do not rush into buying all the SEO services that you can find. Break your findings into three categories: problems to fix, pages to improve, and opportunities to pursue.
A quality audit provides you with a better beginning. Rather than optimising just for the sake of it, you can spend time and money on changes that will benefit your website.
