How to Improve Your Websites Conversion Rate

One of the primary goals of any business owner are to increase the amount of traffic to their website. However, this should not be your only focus because getting visitors to your website is a waste of time if they leave as quickly as they came. As a website owner, you should be trying to achieve a goal. For most businesses, this usually is getting the visitor to enquire either via phone or using a contact form. Here are some tips to help improve your website visitor’s conversion rate.


There are several benefits to adding testimonials to your website. One of the most critical is that it can help to increase trust with your business. One of the most significant decisions a customer needs to decide when reaching out to a company is whether or not they trust them. Providing reviews and testimonials from current and previous customers can help. It should be part of every business customer service policy to check that a customer is happy. If they are, it’s an excellent opportunity to direct them to leave a review on your Google My Business page. You can then add the reviews to your website and share them with your visitors. If you have a myriad of reviews, handpick the best ones and put them at the front of your list.


Providing a firm guarantee can help to put customers further at ease. Depending on your policy, it can also help to make them feel that they have nothing to lose. For example, if you are willing to provide a full refund, no questions asked, it can help to give the impression that you stand by your products and service. Try to keep it short and simple as people can be impatient, and if they feel they are about to read a large document, it can irritate them. Doing this would have the complete reverse effect of what you were trying to achieve in the first place. It would be best if you tried to summarise your policy in a few sentences and keep the font size clear and easy to read. It will help if you use language that is easy for everyone to understand. Using small font and tricky words may give the impression that you are trying to hide something.

Landing Pages

According to an SEO expert, one of the biggest mistakes many websites do is send all of their pay per click traffic to their home page. It’s a prevalent mistake; however, it can be a very costly one. The primary goal of any pay per click campaign should be to achieve an outcome that will be beneficial to your business. A home page usually is set up as an introductory page to a website, and its role is to help transfer them to the area of the site they are after. It is not designed to convert them, which is why a landing page is so critical. It can also be beneficial for tracking purposes because it will allow you to micro-manage different visitor channels independently.

Visible Contact Form

You must provide a contact form on every page of your website that will allow visitors to submit their information at any time of the day. Also, sometimes visitors are not able to phone you as they are in a location such as a library. The location of the contact form is also essential as it should be visible and accessible. It is best practice to place it in the header, above the fold, where it is one of the first things visitors will see when they land on your website. It would be best if you also tried to limit the number of fields a user needs to complete when filling out the form. The harder you make it, the less likely they will be to complete the enquiry. You should only request the essentials such as a name, email and contact number. Other information such as their address can always be added at a later date if required.

Strong Offer

Regardless of a person’s financial position, everyone would prefer to have a good deal because nobody likes to feel as though they have been ripped off. Some of the most successful businesses provide offers to first-time customers that will result in a loss, to begin with. Every relationship has to start somewhere, and with some much competition, you have to rise above the rest. The type of offer you provide will depend on many factors; however, here are some suggestions to help you get started:

– 50% off your first visit.

– 20% off your first order.

Apply Pressure

Sometimes, regardless of how appealing an offer may be, if a person feels as though they can go away and think about, they may never come back. It’s essential to strike will the iron is hot. For example, to help close the deal, you could say that this offer is only valid till the close of business today. You could also add a countdown timer which can help to create a sense of urgency. However, it’s important not to sound desperate, which could produce a scared customer. In this circumstance, the pressure you tried to apply may have cost you a customer entirely. A less aggressive way of applying pressure could also be to highlight that this product is a discontinued item and the offer is only valid until all items have been sold.

High-Quality Images

As your website will usually be the first thing a potential customer views for the first time, it is vital to provide a good impression. If the quality of your images is low-quality, it may give the impression that your products and services are also of the same calibre. There are plenty of free stock photo websites out there so ensure you take the time to select the best images possible. If possible, it can also be advantageous to use images of your staff because this is more personable and may also help to improve the trust a visitor has with your business. Again, it is crucial to focus on quality and not quantity, so it may worthwhile investing in using the services of a professional photographer.


We hope that this post has helped to enlighten you into making adjustments to your website, which will improve its conversion rate. In closing, don’t ever stop testing new ideas and don’t be afraid to think outside of the box.