It’s Your Business: Choose Experienced Web Design

April 24, 2017
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Now that the web world is more than a 25 years old (give or take) and can claim maturity, users have come to expect quite a bit from designers and service providers. Speed is one element, and so is efficiency. For the past two decades, web use has benefitted from standardised technologies from the World Wide Web Consortium.

Just five years after the first text website went live, imaginative individuals created things like flash animation and cascading style sheets (CSS). By 2000, it was possible to access CSS through the Explorer browser. In 2010, the first iPhone was three years old and mobile was the key word. It was time for responsive web design, a term coined by Ethan Marcotte.

Experience Means a Lot

That brief introduction to web history shows how important it is to find an experienced company when you’re looking for web design in Manchester. If you can make arrangements with a firm that’s been serving valued customers for more than a decade, you’ll benefit in ways that will be difficult to put a price on. Since these firms have worked with individuals and start-up businesses as well as organisations operating on a global scale, they can tailor services to fit your specific requirements.

The purpose of a website is to be a key marketing tool, delivering rich content to a large audience in a short period of time. It’s essential to present information that is energetic and vibrant as well as keep the site user-friendly so customers will return again and again. Balancing the necessary complexity with ease of operation is crucial to success.

To achieve results you want and deserve, you’d be wise to work with a “partner” who brings plenty of experience to the task. Such experience includes research, planning, design, development, as well as user and browser testing. Veteran web designers can make sure your website achieves your goals and stays on point.

It’s Your Business

If you’re a startup business, you probably work with a limited budget and a smaller online presence than you’d like. An experienced web specialist can help you grow while staying within your budget. However, this doesn’t limit the effort you’ll see from a company with a solid reputation. If your operation is a bit larger, such as a design studio or a development company, you can work with professionals in areas outside your focus.

One of the keys to success in a competitive field is the effort put into after-sale support. The leading providers will be available for technical questions. They also provide a system for content management so you can update and manage your site with little or no help. You may even want to bring an idea for your website to the top providers in your area so they can make it work for you.

As technology continues to improve the online experience, potential customers expect their experience to be convenient in terms of time, yet rewarding in terms of results. Professional designers and developers can make a goal such as this possible.

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