With the changing times, there are more industries who are leaning toward adopting innovative solutions to their signage requirements. This is in part to a growing need by a tech-savvy market for more interactive, more visually appealing methods of product and service presentation.
There are more companies embracing this change. Enplug, as an example, provides digital displays that can be connected to any high-definition screen with HDMI input capability. As a unique digital solution, the system provides a way to disseminate corporate messaging to target customers through a digital system integrated across social media platforms. So while browsing for products and services, customers can take advantage of the system’s interactive design to post comments and engage the brand as well as other customers. It also has a capability to monitor engagement, providing real-time information on the effectiveness of a particular campaign or promotion.
With customers becoming more adapted to technology, industries have learned to adapt their messaging strategy through digital signages in order to sustain interest and gain more followers. Here are three industries that are using digital menu boards at their locations.
Restaurant and Dining
While there are many restaurants still using poster boards, the more tech-savvy ones have adopted digital menu boards to provide customers information on their various food items. Incorporating a digital signage system into restaurant operations provide several benefits. First, menu changing is easier with a digital system, which only requires uploading the new item list. Unlike a restaurant menu poster where any change in the list would require printing of new copies and additional costs to management.
New food regulations and pricing changes can be immediately implemented and connected with the restaurant’s Point of Sale or POS system. Unlike a paper or a static board menu, the food and beverage items come alive with the aesthetically-pleasing graphics or video stills. Seeing the food up close and in full-color display could entice and influence customers to try and sample the actual dish.
Moreover, a restaurant can run specific promotions throughout the day. If they are aiming for the breakfast crowd, they can run the menu list and then quickly switch to the lunch or brunch specials at the appropriate time.
Hospitality & Entertainment
The hospitality and entertainment industry naturally, aims to please their customers. To heighten the guest experience, hotels adapt interactive display signages that are chock full of information on the various amenities and services available on site. They also offer customised services based on the guest’s preferences such as discounts on a certain dish at the hotel restaurant or a favorite beverage at the bar. There are highly sophisticated digital walls that display a neighbourhood information guide on the hottest restaurants, museums, shows, and local events.
Another important feature of a hotel digital board is its capacity to display emergency messaging. A digital display board can immediately switch into emergency mode when a disaster or amber alert warning has been issued.
Digital bulletin boards are also popping in schools, colleges, and universities. These interactive systems post information on class schedules as well as educational conferences and seminars. These platforms allow the school management to efficiently and quickly post information in real time across the school community network.
Industries using digital menu boards also help with sustainability efforts by embracing a non-wasteful system to display their products, services, and corporate messaging and campaigns. With this paperless system, there is no need to waste paper and ink on a menu board. Aside from reducing the establishment’s carbon footprint, a digital menu board also helps reduce costs, generating more savings to the business.