Pay-per-click (PPC) copy is more important that many think; it is in fact one of the most important elements in PPC and people must therefore ensure that they get it right. The copy used within PPC adverts can often determine whether users click on the adverts or not. But how do you create the most effective PPC copy? This is a question that many people find themselves asking, and luckily for these people there are numerous companies available to assist such as https://www.rankingsolutions.com/ppc-agency/.
Sometimes, although best left to the professionals it is important for individuals to also know how to create the greatest copy, not only so that they can implement it themselves if they ever need to, but also so that they can keep an eye on the work that the professionals are carrying out. If you would like to see tips on how to create the greatest PPC copy in 2017, keep reading!
Headline Writing
The majority of people in which use search engines and the paid listings to search for products and companies know whether they are going to click on an advert simply by reading its headline. Headlines must grab user’s attention and make them want to learn more. When writing your adverts headlines you should be sure to include both call to actions and keywords. Not only this, but you should also aim to give your headline a sense of urgency to elicit a response from the reader. After creating the greatest headline you can then include relevant information in the description below.
Utilise ‘IF’ Functions
Remarking lists for search ads have developed dramatically over the past couple of years, and it is now possible for you to target different audiences throughout your campaigns, making it even more possible for you to get the greatest return on investment. IF functions enable people to provide custom messaging to specific audience groups providing that certain conditions are met. This means that you can now target car abandoners with limited time discount offers and so much more. If this is something that you have no previously heard of, we highly advise that you take some time to conduct research, as we are sure that this tip alone will be able to help you greatly.
Mobile Specific Campaigns=
So many people now search for products and services while on their mobile phones and because of this it is imperative that you target those on mobiles and even target specific segments of your mobile audience. Google has brought back mobile specific campaigns and you should use this to your advantage, creating ad copy targeted towards users of a specific mobile device. You can also target people based on their location and more.