Use Instagram to promote your business



Every business spends a lot of money on marketing. Signs, flyers, advertisements, TV and radio commercials are all common Medias that they will use in order for people to know about their brand and services.  Of course, they are effective when utilized correctly. However, did you know that there is a better and more cost-effective way to promote your business?

Marketing in modern times

In this modern era, almost everyone is using a smartphone or similar device. They have these devices with them all day every day checking their social media accounts. This is why the use of social media platforms are becoming the most popular way for people to promote their brand and business. Marketing on social media is a great way to increase business’s awareness and to help your brand gain a huge social media presence.

Instagram is quickly becoming the social media platform of choice that companies are using to reach a bigger audience. With one single post, there is the opportunity to reach hundreds or thousands of people that is if you have people following your account.

Gaining followers on your account

There are many effective strategies available in order to gain followers on your account. Each of them can be successful when implemented correctly. With Instagram being an image orientated platform, it is very important that the photos you post are high of quality.

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Once you decide the audience you want to engage, your posts should reflect a message that is related to your brand.

After you post the image you can add a caption. A good tip is to ask a question, to encourage commenting and interaction from people. Also when posting content share where you are and what you are doing. Tagging and location sharing is important especially if your business is located there.

Following on from the caption you can include hashtags, which are similar to keywords that people can search on Instagram. It is important to pick ones that are relevant to your brand as it will help people searching for those hashtags to find your account.

The use of Bots is an effective approach

Automated services are becoming a very popular and effective way to gain relevant followers on Instagram. There are many Bots available in the market and most of them have the same features. They operate automatically by following liking and commenting on other people’s accounts. The great thing is that the bots do not just target random people, the Bot can be used to select your target audience and its auto motion will find them by reading hashtags similar to yours. This approach will save you a lot of time compared to tediously finding, following, liking and commenting on peoples accounts and hoping for a follow back. This time saved can then be invested in other areas of your business.

For a good bot, you can read this review of Follow Adder:

Many businesses use lots of different forms and thus spend lots of money on marketing expenses. Instagram is better value for money and allows businesses to reach a wider range of people. The steps above are all effective and can be used in conjunction with maximum results in gaining followers for your Instagram account.