The app lets its users text message, video message and chat, it also lets users save their bank details so they can pay for products and services through the app itself. WeChat strategy on Marketingtochina is a good strategy to get your business ahead. Considering the fact that there are over 700 million WeChat users, it’s a rather big potential audience for any business.
But WeChat marketing isn’t about big, splashy marketing campaigns that cost millions, it’s rather subtler, placing a video ad in WeChat is more effective than more elaborate forms of marketing. In other social media platforms, when an user clicks on an ad, it will take the user to the company’s website or prompt the user to download an app for the company, in WeChat, the option to pay directly from the app means that the user needn’t go through this frustrating process. The user can buy what they want without ever leaving the app. The extra steps involved can often lead to sales being lost, with WeChat that will never happen.
Because of these streamlined features, the app is an attractive marketing platform for businesses and a good place to shop for customers. A business that signs up for the WeChat wallet with Tencent, the developer of WeChat will have access to millions of would be customers immediately. The unique ecommerce structure that WeChat has set up is the best way to conduct business on mobile platform and the rest of the world is likely to follow suit soon enough.
