It’s no secret that to run a successful brick-and-mortar business, you have to find ways to make them want to return. To gain recurring customers back to your restaurant, you must engage them in a way that leaves a lasting, positive impression. The personal touch is invaluable in this regard, especially in the service industry. You’ll always remember that waiter who smiled at you and made an excellent recommendation. With that, technology plays more and more of a role in improving the customer experience, even in the brick-and-mortar enterprise. Restaurants are increasingly turning to kiosk POS systems to present menus…
Author: Karen Anthony
Recent studies have stated that there are three times more email accounts available when compared to Twitter and Facebook accounts combined. There are around 6 times more chances to get a click through from email most likely than Twitter. As one savvy marketer, you might have come across reports showing emails to have the highest ROI of any marketing channel available. On the other hand, you are probably keen to start using it for driving sales and even revenue for the said business. How can you exactly get started on that? What will be the steps you might have to…