Avoiding the 5 Marketing Mistakes that Stop Ecommerce Empires in Their Tracks
If you spend five minutes scouring the web for fresh business ideas, chances are you’ll run into the suggestion of opening up your own digital shop ASAP.
But while ecommerce businesses might be all-the-rage right now, gaining traction isn’t as simple as it seems.
Sure, getting started is relatively simple and you can store sales quickly.
However, it’s crucial that those looking to get into ecommerce marketing understand the most common snafus that trip up would-be success stories. The following five mistakes are easy to spot, granted you take the proper steps to align your marketing to avoid them.
Compliance, Regulations and Legal Loopholes
Just because you’re working in ecommerce marketing doesn’t mean you don’t face the most common challenges of compliance.
Whether it’s accepting payments or staying in line with online business regulations, something as seemingly simple as not having a terms of service page could spell disaster for your business. Before getting started, make sure to do your homework from a legal perspective.
Among many of the biggest misconceptions about the state of ecommerce, much of the public believes that dropshipping and sourcing vendors are totally effortless.
If you’re getting products from the likes of AliExpress or another third party, you’re essentially beholden to their backups and wait times, too. If your customers are often stuck waiting long periods of time for products or you fail to deliver the right products, your reputation will quickly take a nosedive.
While there’s nothing wrong with using a third-party vendor, simply manage your customers’ expectations accordingly when it comes to time.
Excessive Shipping Costs
On a related note, one of the most common reasons for unhappy ecommerce customers is unexpected or excessive shipping costs.
Don’t promise or promote low-priced products and then slap on a massive shipping fee: your would-be customers will feel cheated as a result. Instead, come up with a pricing structure that makes sense and results in no surprise upon checkout.
Poor or No Return Policy
Not only does having a return policy give your potential customers peace of mind, but also helps protect your store from a legal standpoint. Also, not having such a policy often results in lost business as customers don’t want to take the risk on a relatively new store.
The good news? Drafting a policy doesn’t have to take long: take a look at this sample return policy template for reference and personalize it accordingly for your own site’s needs.
Looking Too Much Like a Template
With so much competition out there, you can’t afford to look like your site or store popped straight out of a template. To avoid feeling like another face in the crowd, paying attention to the elements of design such as your branding, color scheme and logos are all a must-have.
Looking at some of the best ecommerce site designs for inspiration, it’s clear that there’s no one-size-fits-all approach to stylizing your storefront. If necessary, splash the cash for a designer from the likes or 99designs or Fiverr to help you out with creatives to ensure your site stands out.
Sometimes it’s best to learn what not to do in order to build a marketing strategy that’ll last for the long-term. Understanding these pitfalls will not only protects your business’ well-being, but ensure that you create a shopping experience that differs from the competition.
You may be interested
Everything you need to know about IGTOK!admin - January 19, 2022
We all crave attention and appreciation. Don't you want to increase your brand awareness? Don't you want people to idolize…
In-house vs outsourcing: pros and consDan McGaw - January 18, 2022
As a product owner, you may be asking how to build agility into your business so that you can respond…
Should Your Business Outsource its Digital Marketing?Alton Elliott - January 17, 2022
Digital marketing is vital for any company that wants to succeed. Even if your only store is a brick-and-mortar one,…