If you are new to the world of websites, you may feel overwhelmed by the concept of SEO, or search engine optimization. However, for experts, it is becoming increasingly easy to provide excellent SEO services by sticking to proven strategies. That is not to say that SEO is easy, however, because it will always remain a lot of work and even experts have to make sure that their knowledge remains up to date at all times.
However, no matter how many algorithm updates there have been, the two key elements of SEO are still on-page optimization and off-page optimization. With on-page SEO, the focus is on making sure the website itself, and all its pages, have all the elements on it that Google and the other search engines look like. This includes titles, keywords, meta tags, headings, and descriptions. These must be changed whenever new updates are created.
Meanwhile, off-page optimization is about trying to get organic traffic to come to the website through other sources. This is all down to the Search Engine Result Page (SERP) and is what most SEO professionals focus on. On-page optimization is something that you should be able to do yourself after it has been explained to you. Off-page, however, is a little more complex. That said, professional agencies will utilize a number of proven strategies.
Proven SEO Strategies
The first is writing high quality articles. The saying “content is king” is as true now as when it was said several decades ago. However, there are a lot of people who continue to spam the internet, posting irrelevant content in various locations. Often, they use a system known as “spinning” to create thousands of different versions of the same articles. These are then automatically sent to social media platforms, blog properties, article directories, and article submission sites. This type of strategy does not work, however. Content has to be high quality and it has to be something that customers want to read.
The second revolves around directory submissions. These are, simply put, the telephone books of the internet. Often, they have localized areas, as well as a focus on specific industries. Some directories are free, others are paid for. Generally, SEO strategies will use the paid ones because they make the website more credible.
The third and final proven strategy is to use social media as much as possible. Social media is becoming increasingly popular and many people now use it to interact not just with each other, but also with businesses. This is why good SEO companies now also offer SMO (social media optimization) packages, ensuring that their clients have a social presence and use it properly. Using social media also boosts SERP results.
These are just three of the key strategies that a good SEO plan should incorporate. There are others as well, including pinging, rss submissions, and social bookmarking, as well as many others. However, the above three are the most important and should be offered by any good SEO company.