Custom Domain Names: Fact and Fiction for Online Success

Jeffrey Wagner
July 3, 2017
97 Views

So you’re ready to flip the switch on that website business idea, and start reaping the all the rewards that come with pulling in your share of online traffic. Masses of people looking for what you’re ready and willing to provide with your awesome new e-commerce business site.

But the first step of choosing the name, or “domain” for your website can be a little difficult at times, and confusing in terms of importance depending on who you listen to.

Fortunately, there are number of domain registration available and targeted at people just like you. Many of them offering the kind of proven and reliable answers to help you build or improve the effectiveness of your new project. The first step many times is registering the right domain name.

A well-chosen domain, can make it easier for the people to remember your site, product, or service.
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There are a few key things to consider when selecting your domain. One of those it to realize the domain will always play a large role in defining your online identity. It affects how well you communicate your business as a brand. If that makes you nervous then you can relax because I have good news. There are many professionals available to guide you as you register domain names that match the business you have in mind. One benefit of these professionals is having them explain the possible advantages of choosing a customized domain.

Designing a beautiful website is always an obvious goal. However, a beautiful website WITH an equally beautiful match in domain is even better.  

Another advantage, is despite “domain name” sometimes being overvalued as a factor in rankings, it can go a long way in helping people find you, remember you, and recognize what you offer. (And yes, it can help with your rank position at times).  

Customized domains. Getting a customized domain name also allows you to appear more professional regarding any online communications with your partners and customers.

  • Social media marketing and e-mail marketing: Custom domain names, combined with strong keyword targeting promotes brand equity.
  • Quick Understanding of Your Business through customized domains can spread through Social Media, online reviews, or simply reading it as part of any sent email messages.
  • Consistent & Trustworthy Identity helps you effectively communicate who you are, and what you do as a business. Quality of service, as a result, will then grow trust in the brand anytime they read it again somewhere online.  

Customized Domains alone aren’t enough to build a large online presence or inspire trust in your brand – But choose them well and they will absolutely help.

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