Many pest control companies falsely believe that they can survive without spending on digital marketing. Yes, good work and quality of services do matter, but in this competitive marketplace, your pest control company cannot thrive without online promotions. The contemporary consumer is highly aware of his/her choices. People usually check for the best-rated local pest control companies first, before calling for an inspection. Just by not featuring in the search results, you are losing business. Even if you don’t have a huge budget for marketing right way, you should at least start with pest control SEO. In this post, we are sharing more on why SEO is important and how to get started.
Reasons to start with SEO
- Because you want to get seen. Online marketing, including SEO brings exposure for small businesses in every sector. More pest control companies and exterminators are willing to spend on SEO and marketing, because they want to make their presence felt.
- Because SEO brings organic traffic. Paid marketing is great for leads, but when you want genuine traffic to your website, SEO is the way to go. SEO works for pest control companies by adding to website clicks and traffic.
- Because SEO can be done in budget. Like we mentioned earlier, SEO doesn’t have to cost a bomb. You can start SEO for your pest control company for a fixed price per month.
How to get started
- Start with looking for an agency. You may have the best company for pest control, but SEO is a specialized area and needs expertise. Hiring a team of experts on payroll for marketing needs may not be the most economical option. Consider finding an agency that understands marketing and SEO for pest control companies and can offer scalable services.
- Revamp your website. SEO eventually helps in driving traffic, and if your website cannot retain the attention of visitors, you are already failing. If your pest control business website is more than three years old, you need to consider revamping the same. Most SEO agencies will be happy to offer a website audit.
- Focus on your keywords. You don’t have to know all the important aspects of SEO to understand keyword research. Keywords basically guide the process of SEO and refer to the phrases and words that best define your business. These are words that customers search for, and when they type the same on Google, your website should pop up.
Check online for best-rated SEO companies for pest control services now!