As long as reaching out to your audience is concerned in a meaningful and effective way, it’s safe that online marketers understand the whole lot of importance of social media marketing. Your audience not only seems to live on the social networks busy posting selfies and checking in to brand new restaurants but they even rely on entertainment, information and engagement. This is why social media marketing has emerged as a vital tool which can be used for meeting your target audience.
It’s all about creating a great connection by encouraging them to engage with you and the informative content which you share. As per Content Marketing Institute, 94% of B2B marketers are of the opinion that the social media is the most used content marketing technique. Here are few social media marketing hacks which marketers should follow.
- Ask creative questions to continue a conversation
One of the best ways in which you can engage your audience is by simply asking them to engage with you by offering some interesting, provoking and creative queries. In order to get a best reach and to grab their attention, include an image or video with your question as videos and images attract more eyeballs. You can utilize Instagram as that is the best image sharing social media platform which can help you reach out to target audience.
- Conduct survey and polls
Polls and surveys are one of the easiest ways of generating increased engagement as you won’t need too much effort to participate in one. They are indeed one of the best ways of obtaining new information regarding your audience. Find out interesting questions and post them in order to engage your audience and make them participate.
- Mention and tag sharers and commenters with whom you’ve interacted
When you tag or mention other brands and people in your posts, this lends credibility to your post and you can notify even those whom you are tagging and let them know that they’re talked about. When you’re sharing content which has several mentions or tags, don’t try to fit them all in one as this doesn’t create a good user experience for the audience.
- Utilize hashtags
Yes, this can definitely seem like a no-brainer but this is something that’s worth mentioning. Hashtags usually assist people in locating your social media content and so you should definitely include them wherever you think they are necessary. In order to find out relevant hashtags, you have to search social media networks in a native manner and also consider watching out for databases like Hashtagify.me. Don’t forget to do some research on hashtag best practices for every social media network.
Therefore, if you’re an online marketer who is still wondering the reasons behind not being able to attract the right amount of target audience, you should first and foremost embrace social media marketing. Follow the above mentioned hacks in order to boost engagement and witness an increase in conversion rates.