Ways to Influence Emotions in a PPC Ad Campaign

David Webb
June 15, 2020
397 Views

PPC ad campaigns are generally advertisements in which the advertiser has to pay every time someone clicks on its ad. This is a way to fund visits to a specific website or landing page (. One of the most popular ways to endorse PPC ad campaigns is through search engine marketing (SEM), in which the advertisers are able to put up ad placements in the funded links of search engines (i.e., whenever a person looks for a specific keyword that is associated with the offering of a business). There are many ways to influence emotions in a PPC ad campaign in order to make the visitor click on the relevant ad. In this article, we’ll examine two ways to showcase emotions in a PPC ad campaign. Let’s dive in! 

 

  • Emotional Advertising and Emotionally Charged Ads

 

People are driven by emotions. That is one of the most evident facts of human beings. To succumb to feelings is only human, and anyone who does not acknowledge his/her emotional strife may have issues with himself/herself. The purpose of emotional advertising is to appeal to the masses by emphasizing the emotional aspect of an ad campaign.

In this case, emotional PPC ad campaigns are made to entice people to click on them. The goal of asserting emotions in an ad campaign is to find the right emotional triggers that can convince people that the given ad that’s shown to them is exactly what they need to solve their specific problem. In other words, the advertiser must make sure that its ad campaign is persuasive enough to make potential clients and customers choose it instead of other business competitors.   

Make sure you know your exact target market, their interests, their needs, and what bothers them the most (in most well-known advertising platforms like Ads-Supply, Google Ads, Facebook Ads, and others, there are various audience targeting tools and features to help you do that). Learn their “pain points” and how you can relieve their pain, and make your ad campaign look and sound that way.      

 

  • Psychological Tricks

 

One psychological theory in which a business can induce in their PPC ad campaigns is the illusory truth effect. Repetition is not the name of the game with this psychological theory. The thing is, iconic taglines and slogans from various notable companies around the world have been used as a sort of basis in the trademarking of slogans of other companies. 

Because of this, a business must create its own original tagline so as not to create the illusion of repetition. Consumers have expressed their loyalty to many of these distinguished businesses and companies because of their never-ending quality service and the fact that their taglines are not rip-offs of other company slogans.         

 

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