Two thirds of the world’s population owns a smartphone. Let that sink in for a moment. Imagine this, 1 out of 5 of these individuals have shopped online using their mobile phones. If you want to be a successful business owner in 2018, then you need to be getting in front of as many potential customers as you possibly can. Utilising this information can open your business up to a whole host of new website users and customers. Mobile is here to stay and it’s becoming more and more important by the day. If you haven’t already, then 2018 is the year to stop ignoring mobile and make your website more mobile friendly. If that wasn’t enough to convince you, then here are some more reasons to change your mind…
Mobile first indexing
Google have taken note of the ever increasing mobile-user population, which has become the majority of all website users. They have decided to index mobile friendly websites above desktop friendly websites. This is a project that has been given the title “mobile first indexing” and is set to be fully rolled out in 2018. A poorly designed and operating mobile site can make your keyword rankings plummet, and you will see all of those who took heed of mobile first indexing rise through the rankings and steal all of your valuable website visitors and conversions.
It’s also been shown that mobile users have higher purchase intent and are keen on quick-purchases and fast-loading websites. So, if you have a well-designed, quick loading, mobile-friendly website and are visible on Google (i.e. on the first page), then you will make lots more money!
User experience
User experience should be the main priority of any website owner or Website and App Development company. If you have a slow-loading and poorly designed mobile website that is difficult to navigate, then customers will lose trust in your brand and will quite frankly shop elsewhere. In fact, 57% of all website users have claimed that they would not recommend a website to a friend if it has a poor mobile website. Again, this is a shocking amount and could mean that you not only lose a vast majority of existing users, but also the potential for new customers also.
Having a mobile friendly website is all about how quickly it loads, how nice it looks and how easy it is to navigate. The human attention span has decreased by 30% since 2000, which means that people are only willing to wait a maximum of 8 seconds for a website to load before clicking off and going elsewhere. There are lots of tools on the internet which will give you a mobile speed score and that can help you to improve your mobile speed. If you are conscious that your mobile site needs improving in terms of usability, aesthetics and everything else that can compromise a user’s trust, then ask people to navigate through your website on a mobile device and give honest feedback and improvements. The more people you ask, the more you will understand what people respond well to!
