Why landscaping reputation management is important
Landscaping reputation management is one of the most important things when you have a landscaping business, this is because a reputation is going to tell everyone everything they need to know about you and your company before they ever even try to make contact. If you want to have a successful business, you need to have a good reputation to back you up.
Not everyone can start with a good reputation though, and sometimes they lose their good reputation even if they shouldn’t. In this article, we are going to talk about why landscaping reputation management is important and how you can get your reputation on the good side, before it’s too late to save it.
First, let’s talk about why your reputation is important. When you go out to eat, you are not choosing the restaurant with the bad reviews, are you? You want to eat somewhere you know will have good service, good food, and a great experience.
If you go anywhere with less than 3 stars, you would be wasting your money. So why should you expect your landscaping clients to give you business if you have a bad reputation?
People think about reputation and reviews when considering who to give their business to. If you do not have a company with a good reputation, no one is going to take the risk, especially with landscaping. People take pride in how their lawns and yards look, they are not going to trust a business without a reliable reputation.
That is why reputation management is important, now let’s talk about what you can do to get your reputation back on the good side so you can go back to doing what you do best.
The first thing you can do is send a follow up email after doing a job. If you do a good job, people will often forget to leave a good review. They naturally assume that their pay is reward enough and they move on with their lives.
However if you do a bad job, they quickly leave a review. If your client was satisfied and has not left a review, send them a follow up email and ask them about how you did, encourage them to leave a review without asking them directly. Add a link to the email that will take them to a quick and easy place to leave their thoughts.
Something else that you can do is engage with the community by creating a social media page. This will give people a way to leave reviews and it gives you a way to respond to them easily.
If they were unsatisfied you can give them a coupon, or a formal apology, on a public site. This way if you have a bad review, others will see that you are trying to fix your mistake.
You have to accept one or two bad reviews, this shows people that you do not think you’re perfect. If you go around claiming your business makes no mistakes, you aren’t going to get business. People want to hire real people, not robots. If you get a bad review, own up to it and promise to do better. If you are open with your community, you will get more business, if you are closed off and refuse to admit fault, you won’t get any business.
If you follow this list, and keep things positive, your reputation should stay at a good level.
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