Back in early days, it was surely a writer’s privilege to write something about him/herself or the world around. With the advent of the internet, the freedom of writing, expressions has multi folded into practically anyone desiring to write. Over the months and years you will be able to share your thoughts with hundreds or thousands of readers, promote yourself, your business or your cause and you may even earn a full time living from your blog
Besides the search engines embrace blogs. We may have used/read blogs, but what it really means?
A blog is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style chronicles (“posts”).
But in the arena of SEO, how relevant is the blogging activity?
A well-rounded SEO strategy entails keyword research, website optimization, content generation, back link building and more. However as rightly you must have gauged, BLOGGING is a sure way of quick success in SEO and brand building
Let’s take a quick bird’s eye view on pointers and benefits
- Control over content and creativity
- Variety on topics, content and limit less changing content on regular basis
- Getting backlinks from around the globe and URLs which otherwise isn’t easy
- Get better indexing and search engine positioning
- Internal mileage sharing. When you own an write your content for your blog, you essentially steer internal links to your websites, facebook, linkedin etc.
- Driving traffic to your web pages
- Conversion of leads/business from the traffic
- Inter exchanging of business through blogging
- Keyword targeting
When you write a blog post, you make sure you write something about you and/or your work. After all, its focus is to showcase you: who you are, what you are, and how you are as a designer, an actor a role model
Guest Blogging
For getting optimum results, guest blogging in a magical wand to turn traffic into business. While SEO may be difficult to understand, it is vital to ensure the success of business bloggers. from building trust among your customers to sharing information to establishing yourself as an expert in a particular field
Social Media Marketing
As a search engine giant Google, also indexes social media in its search results. Use search terms in your meta descriptions and titles to ensure that your search engine optimization through social media listings is increased as well.
VIDEOS, GRAPHICS and IMAGES
It is proven fact that images speak more than words. Google since many years has been indexing images and recent boom in video marketing is worth the effort. With the acquisition of YouTube, your blog can offer great ROI and ROR and folks have been earning millions from advertising their graphical and video contents on social media and have become overnight celebrities.
Some tips like ensuring to name them according to relevant search terms/keywords. Do the same with the alt-text to ensure that those who are unable to see the images on their screens receive a relevant image description. Thus giving Instant Marketing and Publicity.