John Baker, the owner of a premium confectionery store in New Castle, always wanted to depict his Etsy store in the best light. With a few days left until Christmas, he had little time on his hands to dress up his online presence the way he desired. As professional designers seemed to be too expensive and remote, he decided to customize his Etsy shop and banners stand to serve as two prominent visual cues for his target audience. John was aware that making an attractive façade would not be the ultimate factor in breaking or making his sales, but he wanted to try nevertheless. So, he decided to get creative in a way he could exude his personality. Soon, he was announcing Yuletide discounts, showcasing his sweet treats, and making his Etsy shop banner the canvas for his digital marketing strategies.
Are you aware of the ways of using a free Etsy banner for forwarding the cause of your business? Here’s a quick look at what’s in store for first time users like you.
Getting started
While tools like GIMP or Photoshop have been around for quite some time, laymen like you may not be very familiar with their features and functionalities. Because most people have little or less knowledge about their usage, they are not as handy for banner creation like Etsy banner templates, or the patterns available on other websites. It’s a good idea to go all out and craft customized, special Etsy banners that give off a host of benefits
Visual Uniqueness
Remember, as all Etsy stores are similar in visual appearance, it’s the products or the small text describing a specific shop that sets one apart from the rest. The one thing that provides a dissimilar feel and touch of class to such a store is its logo. Additionally, the product photos and shop banners are other frills that can enhance the look and feel of Etsy portals. While visual storytelling serves to be a beautiful art form itself, the idea is to keep things simple to cast the right impact. So, if you need your Etsy banner to announce just the name of your store, and nothing less or more, them strive to do just that – you will not go wrong by using an interesting background, a logo, and the name of your store.
Etsy Banner Basics – Formats, Size and More
- Etsy allows you to upload a customized banner for your business. Typically, the Etsy banner size is 760 x 100px. It is in the form of a long rectangular banner showcased at the header of your shop.
- Etsy banners are not visible on mobile Etsy and can be viewed only on desktops – that too after you have decided to ‘open’ your store to the public.
- Etsy accepts common formats such as .png, .jpg, and .gif for creating the visual impact. However, the file size cannot be more than 2 MB.
Are you ready to set your shop banner? Just click on the “Choose File” option in the Shop Banner Image window and pick a banner.