Ecommerce has made its presence everywhere taking a major leap in the market. It is a huge industry where products starting from needles to technology are being sold. To ensure the growth of a business in today’s age, it has become mandatory to make an online presence. It has long been predicted that technology will take over the future. So if you still don’t make an online presence now then it is high time to create an eCommerce store to lead the race. Irrespective of whether you are selling products or services, a website for your business is a must-have in today’s era. The plus point of owning an online business is that, unlike the brick and mortar stores, you can start your business with minimal investment.
If you are new to technology then you might have some dilemmas about where to start or how to start. Well, the perfect solution for you is Shopify. Yes, Shopify design and development services can lead your business to scale new heights. It is one of the best platforms loaded with a huge set of features ranging from basic to advanced features. It is one such platform that can help you run your website smoothly to transform your traditional store into a Shopify business online today to reap the benefits that come along with it. Expand the scope of your potential customers.
Shopify – A unique platform
What makes Shopify unique from the rest? Well, to start with, irrespective of the size of your business it can fulfill all the requirements that an online business demands. The level of flexibility of this hosting site is such that it can fit in all types of markets and industries. You will get the A to Z of all that you require for running your business online.
The platform in itself is a complete package. To host your online store on Shopify, all that is required from you is to just create an account. It’s as simple as that. Whether you are a developer or an entrepreneur, you would not want to miss out on those opportunities that Shopify has to offer. However, there are a couple of things that you must be certain of before you start:
- Whether it is a product or a service that you want to sell.
- Competition in the industry.
- The priorities set by top merchants regarding web development and optimization.
- The method you wish to adopt for the growth and development of your business.
How to kick start your Shopify store online?
Turning your requirements into a web reality may sound like a difficult task. But there are several professionals from which you can choose. Following are some tips that might help you in setting up your Shopify store online.
Theme Development and Customization
It is important to create the right theme for your online business as it represents your product and business as a whole. A perfect visual representation boosts the presence of your website and helps in creating an identity of your business amongst your competitors. However, it is always advisable to opt for a customized store as it is seen to perform better. You can also hire professionals who are well experienced in Shopify web development services to meet your requirements. They can be of great help in creating your website, modifying your pages, and other customization requirements. It is best to keep your website subtle and impressive.
App Development and Customization
For app development and customization, you will have to seek the help of professional developers as it is a long and techy process. Communicate with the developers about the functionality and features that you want your app to have. It should be discussed in detail so that the professionals can deliver to you on a specific timeline.
Just in case, if you are not satisfied with the Shopify platform then there are various other platforms to choose from. Switching your business platform is also made easy a Shopify. Experts at the Shopify web and development services can easily help you with the process of migration.
How to grow your business with Shopify web and development services
Marketing through messenger
As the name suggests, it refers to marketing your products by running marketing campaigns through different social media chat messengers. With this marketing technique, you can easily send updates, order statuses, reminders, and other notifications. This tactic is considered to be one of the most effective marketing techniques in luring your customers to your products. It helps in improving your interaction with the customers and also reminds them of the purchases they were about to make. This is one of the most effective ways to avoid cart abandonment.
Cart Abandonment Recovery
Cart abandonment is one major issue that truly affects the store owners and immediate measures are needed to deal with it. At Shopify, some apps will help you to get back potential customers. The cart abandonment recovery option is indeed a lifesaver for many sellers. It is a must that you must opt for this option as it helps in sending reminders to the customers who left your page just before confirming their orders. This is one of the measures that will dramatically reduce the abandonment rate.
Another very interesting feature of Shopify is the minimal design. It provides you with the opportunity to showcase your creativity which will help you stand unique among your competitors. Not many visitors prefer websites with a heavy design. Keeping your website subtle and engaging will impress the visitors resulting in more sales. So it is best to opt for designs that will easily integrate with your eCommerce website. It will help in selling more products and tempt your customers. Also, inculcating eye-catching visuals will create an appealing image of your website. Let the visuals do the talking to impress your visitors and lure them.
In this era where mobile phones have become an integral part of our life, it is best to set up a store that is Smartphone friendly. This will increase your sales ultimately leading to an increase in your revenue. The most significant advantage of a mobile-friendly store is that it will create an experience where anyone can browse and shop from your store on the go.
Create product videos
Although setting up an online business might not be that much of a difficult task, trying to sell and convincing your customer to buy is a major challenge. It is important to let your customer know and understand why they must be from you and no one else. In short, you must build the trust of your buyers toward your store. So product videos are the answer. It will help your visitors to have a clear idea about what the product is all about and can genuinely convince them by highlighting the specialty of your product.
Last but not least, lend an ear to the concerns of your customer. Assure them that you are thoughtfully attending to them and are always there to address any of their issues. This is one of the key tactics to keep your online business top-notch. Customer experience plays a pivotal role in determining whether your online store is leading the race or lagging far behind.