A new mobile application known as KeyARt has hit the streets of New York City. A few weeks ago I met with Ben Logan, KeyARt’s U.S. ambassador who explained to me the details of the mobile application and the various intricacies of how it works.
The KeyARt augmented reality mobile application is a new AR museum going experience, which allows it’s users to scan artwork at museums such as the MOMA and the Guggenheim and get up to date information and a ton of content on the spot. According to Ben Logan, “When a user of KeyARt scans artwork on the mobile application, they get instant access to curated audio, video and written content.” Ben Logan went on to further explain that the content is dynamic and that users can utilize what they learned to play in-app minigames.
Ultimately, KeyARt seems like a really dynamic augmented reality mobile application that’s ideal for anyone fascinated with art and culture. As KeyARt grows it’s audience it will scale to include more museums and additional works of art. Currently, their selection of artwork in the Guggenheim and Moma are somewhat limited, but once the mobile application builds it’s audience, perfects it’s existing features and fully includes all permanent collections from these museums it will becomes quite the robust competitor to current audio guide models.
Ben Logan who has been managing KeyARt’s new guerilla marketing campaign across numerous cities is developing their market in a whole new way, “We tried digital Marketing, but we found that going back to basics and informing our consumers directly via point of contact yields higher results.” KeyARt’s been developing and expanding on it’s product for some time now and it looks like it’s paying off. Ambassadors like Ben Logan can be found roaming around Manhattan in populated areas or at the Guggenheim and MOMA on busy days. So if you see someone scanning artwork with headphones in their ears and are wondering why, there’s a good chance it’s because they’re using KeyARt.
You can try out KeyARt today by downloading it on the iOS store.