Link Building Basics
Search engines see the quality and quantity of links to a site as a sign of the site’s authority. The more authority Google and other search engines see in a site, the higher it will be ranked for relevant keywords. Businesses can use this to their advantage to target keywords that can attract visitors in the buying stage to make the next step and purchase a service or product. This shows the power of link building for your site. First of all, you need to learn the basics. Utilizing Google’s Webmaster Tools is crucial for search engine optimizers and webmasters looking to rank their sites. It’s a tool that provides a lot of valuable information, especially when starting with SEO.
How do you start using Google’s Webmaster Tool? First, you sign up for A Google account or use any existing account you may have. Then you install a code provided by Google into the HTML file of your site to link it to Google’s Webmaster Tool. This allows the tool to gather important and helpful data from your site as well as show Google that this site is indeed yours. The data includes indexing information of your site on Google and information on the current backlinks pointing to your site. Just make sure your site is clean of errors, broken pages, and that the meta tags are set up properly.
You can use Google’s Webmaster Tool to determine how people access and find your site. Under “Your Site on the Web,” click “Search Queries.” There you can filter and arrange keyword results by traffic, search type, or location. These results can be downloaded to a spreadsheet, where it would be a good idea to indicate the landing page for each result. Use this basic tactic to find high traffic keywords to come up with your backlinking plan.
Before you start a full-out backlinking campaign, under “Your Site on the Web,” click “Links to Your Site.” This shows the current sites linking back to yours, their relevance, how often they link to you, and anchor text for their hyperlinks that point to your site. The data can also be exported as a spreadsheet so you can figure out what kinds of sites to post to as well as what kind of content would be considered relevant links. The information here provides a good starting point for SEO link building.
Many search engine optimizers start their link building blindly, Without any thought or structure. In reality, it’s much better to have quality links than an abundance of low-quality links, and having Google’s Webmaster Tools in your arsenal gives you a good basic idea of how to go the high-quality route.
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