Online Reputation Management Services for Individuals is Essential for 2018

Carrie Bono
January 20, 2018
462 Views

Online reputation management services for individuals is something that should not be ignored amongst those who are building a brand for themselves. Perhaps you are in the market for such a service, although you are stuck between various software. First of all, let us discuss how important seeking online reputation management services for individuals really is. It can do the world of a difference in boosting your reputation management. If you’re an individual building a brand or business for yourself, online reputation management is the way to go. Google’s SEO algorithm is changing every day thanks to the increasingly wonderful popularity of mobile search. Not only that, but the marketing industry has been plagued with grave news recently due to Mark Zuckerberg’s new changes for Facebook publishers. If organic and paid Facebook posts are something that you as an individual can no longer rely on, then you must consult with online reputation management services for individuals.

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Facebook’s new change means that publishers will have a decrease in viewership of your business’ page if you already have low engagement. Their new algorithm is meant to place greater significance on social interactions between friends and family, putting business’ content to rest in the graveyard section of your newsfeed. If you have been investing hundreds of dollars in video editing, you’re at fault. Videos don’t often render much engagement since people often watch a video and move on. Clicks may increase, which companies like and desire, but comments and likes aren’t often seen. Facebook’s idea is to make time spent on the platform happier versus overwhelmingly flooded with business content.

What does this mean for you? It means that you must take your reputation to the next level by investing more time and money into your online profiles. First thing is first, what is the climate of your current online reputation? Use Google Alerts and softwares such as Trackur to monitor your reputation and if you notice problems, you can quickly mitigate them by commenting and interacting back with your customer.

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