The era has changed. It is all digital. Holding a domain, an attractive one has become vital today. You are required to have a website, to be considered legit and move ahead from the audience’s end. However, the domain name is one major decision you need to take before going ahead with the website.
Attractive
If you do not have a unique domain name, you will have a tough time selling it. The image and online visibility of your business depends on how attractive the domain is. It doesn’t entirely rely on it but then, you need to keep it attractive to get more eyeballs towards your business.
Short and easy
It doesn’t necessarily have to be a sentence. Your domain name doesn’t mean your business name. If it is super long, try to cut short it when it comes to buying a domain. A long and a tough domain name is not suggestible.
Confusion
The spelling needs to be simple. Do not use numbers to substitute the word. It looks less professional. Also, have a domain name that is easy to pronounce. Easy domain names ensure that the user browses it directly.
Hyphens
Using hyphens doesn’t look good in a domain. In fact, if a user wishes to browse your website by directly entering the url on the search bar, then he or she is going to be confused if it is a dash or a hyphen and if to put it in the place he remembered.
No restrictions
You do not have to restrict yourself to a domain name specifically. You can have different ones – .co, .co.in, .uk and so on. It is a smart move if you try and capture the .org and .net versions of your domain name.
Another big mistake everyone of us does is using the existing brand names and names that are similar to it. If it is an already popular brand then the user will mistakenly browse their website and not yours. Moreover, you are going to have serious allegations on you if you wish to go ahead. Make sure you get a short, easy and attractive domain name and yet a professional name.
For more information : http://www.selfgrowth.com/articles/how-do-i-choose-a-good-business-domain